Our mission is to create things that last. Short-time thinking is a thing of the past, together we can change the future.
Reducing the environmental impact of our company and its products is a top priority for us. Now, we’re implementing an overall sustainability approach, with a commitment of going completely climate neutral by measuring, reducing and offsetting all carbon emissions when producing and shipping your favourite socks.
Trading fairly, saying no to plastics, going full circular, carbon offsetting, giving chances and helping others are not just shallow terms. We do what we can to make this world a better place, one sock at a time.
“Sports is our passion, but also our source of inspiration for launching new planet-friendly initiatives”
It all started at University in Belgium, where founders Alexis and Sam got to know each other in the Uni Sports Center, while both training hard and aiming to perform at the highest level in their sports.
As every other student, we've had plenty of time to discuss and envision the world together. A world where cheap fast fashion products speak louder than real values. So one day, we decided to put words into action by creating a new value proposition for socks in the cycling world.